Buy your BRIDGESTONE POTENZA S001 {{tyreSearchModel.selectedTyre.width}} / {{tyreSearchModel.selectedTyre.profile}} R{{tyreSearchModel.selectedTyre.rimSize}} {{tyreSearchModel.selectedTyre.loadIndex}}{{tyreSearchModel.selectedTyre.speedIndex}}

£{{tyreSearchModel.selectedTyre.price | number:2}} each



{{tyreSearchModel.selectedTyre.width}} / {{tyreSearchModel.selectedTyre.profile}} R{{tyreSearchModel.selectedTyre.rimSize}} {{tyreSearchModel.selectedTyre.loadIndex}}{{tyreSearchModel.selectedTyre.speedIndex}} {{model.tyres.length}} sizes available, find your tyre size
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Tyre Attributes

  • Winter tyre
  • Run flat
  • Summer
  • Extra Load
* Especially suited for {{tyreSearchModel.selectedTyre.oeList}}

Tyre Labelling (View the tyre label)

  • {{tyreSearchModel.selectedTyre.fuelEconomyGrade}}
    Fuel efficiency rating
  • {{tyreSearchModel.selectedTyre.wetGripGrade}}
    Wet grip rating
  • {{tyreSearchModel.selectedTyre.noiseDb}}dB
    Noise level rating

Key Features

Redefine the limits of power and control with the all-new Bridgestone Potenza S001. Formula 1 precision meets superior traction and manoeuverability in Bridgestone's latest ultra-high performance tyre.

Developed and tested in motorsport's toughest arena, the Bridgestone Potenza S001 lets you unleash the full potential of your high-performance vehicle with guaranteed comfort and safety. Rediscover the passion of driving with Bridgestone.

  • Advanced asymmetric tread pattern for outstanding sports performance in wet and dry conditions
  • Super slant grooves for rapid evacuation of water and high traction stability on wet surfaces
  • High-grip shoulder blocks for optimum road holding, high braking force and maximum cornering grip.


Bridgestone have a long history as suppliers to Ferrari, Aston Martin and other leading car manufacturers and the Potenza S001 brings this racing heritage to the wider performance and luxury car market. The Bridgestone Potenza S001 car tyre is a maximum-performance summer choice which has long been a popular addition to a range of fast cars, such as the Lexus LFA, the Ferrari 599 GTO, the Porsche 997 Turbo and the Ferrari Enzo.

This sort of premium hypercar needs high-performance tyres to cope with the demands placed on them, and the Bridgestone Potenza S001 delivers. It marked Bridgestone's entry in the maximum-performance category, to sit alongside the likes of the Pirelli (P Zero), the Continental (Sport Contact 5 P), the Dunlop (Sport Maxx RT), the Goodyear (Eagle F1 Asymmetric 2) and the Michelin (Pilot Super Sport).

As a maximum-performance tyre, the Bridgestone Potenza S001 is designed to offer superior grip and is said to have the best dynamics in its class. These tyres are renowned for offering an abundance of precision and stability. They are super-stable during high-speed turns and extremely predictable in slides. A firm sidewall helps with this precision and stability, while its clear communication ensures that you can achieve the maximum performance and safety levels. Its driving dynamics, meanwhile, are second to none.

Innovative construction

From the asymmetrical tread pattern to the innovative way in which it's constructed, the S001 delivers sports handling while providing a smooth, quiet ride.
The high grip, stiff shoulder blocks give you superb grip through corners, while stiffness through the length of the tyre handles the high braking force that may be required. Slightly off centre, there's a straight rib which helps deliver the sporty driving quality, while keeping the car stable at high speeds. At the edge of the tyre, the insert has the job of enhancing longitudinal stiffness to give outstanding handling and braking, at the same time maintaining vertical stiffness for precise cornering.
In wet conditions, high angle lug grooves drain water from the rib into the main grooves for protection against aquaplaning. These grooves are angled to minimise the deformation of the tyre blocks when braking. The innovative lug and groove design reduces noise and the lightweight nature of the belt construction cuts rolling resistance, delivering much higher fuel economy.

It may not be the quietest tyre available or the best choice if you want maximum ride comfort, but the Bridgestone Potenza S001 is a prime option if you want to ensure that driving your coveted performance vehicle is as enjoyable as it can possibly be.

We offer the Bridgestone Potenza tyre in a range of different varieties. These include:

  • The Bridgestone Potenza S001 225/40/19 89Y 
  • The Bridgestone Potenza S001 235/40/19 96W 
  • The Bridgestone Potenza S001 235/40/18 95Y 

If you're new to tyre buying, the names of these tyres may seem confusing, but the number and letter combinations are actually very easy to understand. The first number indicates the width of your tyre, the second refers to the profile, the third is the rim and the fourth is the load. The letter is the speed rating. This means that the Bridgestone Potenza S001 225/40/19 89Y, for example, has a width of 225, a profile of 40, an 18 rim, a load of 92 and a speed rating of Y.

This should make choosing the right tyre for your vehicle as easy as possible, as should our Find My Tyres tab on our website. Our tyre experts are also available to offer all the help and advice you could need to get the perfect tyres and to provide a same-day fitting service at your local garage, which you can also book online.

Our Service

People trust us. We take huge pride in our service, consistently scoring 98% customer satisfaction with Trading Standards’ Motor Industry Codes of Practice. We have an Excellent 98% Service Rating on Feefo and have been awarded Tyresafe Retailer of the Year for the last four years.

Tyre Specification

Width {{tyreSearchModel.selectedTyre.width}}
Profile {{tyreSearchModel.selectedTyre.profile}}
Rim size {{tyreSearchModel.selectedTyre.rimSize}}
Speed rating {{tyreSearchModel.selectedTyre.speedIndex}}
Noise (Db) {{tyreSearchModel.selectedTyre.noiseDb}}
Wet grip grade {{tyreSearchModel.selectedTyre.wetGripGrade}}
Fuel Efficiency {{tyreSearchModel.selectedTyre.fuelEconomyGrade}}
Load index {{tyreSearchModel.selectedTyre.loadIndex}}
Vehicle classification {{tyreSearchModel.selectedTyre.tyreClass}}
Winter {{getYesNoLabel(tyreSearchModel.selectedTyre.winter)}}
Summer {{getYesNoLabel(tyreSearchModel.selectedTyre.summer)}}
Run Flat {{getYesNoLabel(tyreSearchModel.selectedTyre.runFlat)}}
Extra Load {{getYesNoLabel(tyreSearchModel.selectedTyre.extraLoad)}}
Tread Pattern {{tyreSearchModel.selectedTyre.treadPattern}}

Manager {{tyreSearchModel.selectedGarage.managerName}}

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